The nephew of an antique-shop owner discovered a collection of gorgeous Japan Rail tourism posters from the ’30s. Now restored, all 15 posters will be auctioned off on Heritage on March 22. The design is reminiscent both of hanga and US WPA tourism posters.

“Hakusan, Ready to be Climbed.” 24.75 x 36.5 inches. Nagoya Rail Agency. Translation: “Hiking Season from July 10th to September 5th.” Via Collectors Weekly. Prior to WWII, it was common for horizontal writing to read from right to left.
If someone would like to snag that Hakusan one for me, I wouldn’t be opposed.
Collectors Weekly, via Gizmodo. Heritage auction here.
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