Fun Link Friday Reblog: Body Tattoo Marketing

Just a quickie FLF this week with some links, as I’m still drowning in a sea of kanbun getting my medieval on this month at a workshop!

Several articles have been floating around my Facebook these past couple weeks since The Guardian put out this video on the recent trend of young women selling out their thigh space for advertising. Spoon & Tamago featured a review of this phenomenon back in February, questioning whether or not it would catch on, but I guess if we’re still seeing reports pop up about it, that answers that question! While it may seem silly to some and exploitative to others, the one thing we can all probably agree on is thank goodness nobody thought permanent ones were a good idea instead. What do you all think? Will this bring any new shifts to popular Japanese culture or expand mass marketing?

green day

And, weird, but does anyone suddenly feel like listening to some Green Day?

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About Paula

Paula lives in the vortex of academic life. She studies medieval Japanese history.
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2 Responses to Fun Link Friday Reblog: Body Tattoo Marketing

  1. Just saw a news segment on this the other day on Australian television! I was wondering if it was one those weird things that international news caught onto but wasn’t actually all that popular back in Japan, but I guess it’s making the rounds! I personally think it’s a bit creepy…

    • Paula's avatar Paura says:

      Definitely a little creepy! Or at least perpetuating a lot of sexualization practices, mild or not. I wonder what the average going rate is and how long you have to wear these?

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